Affiliate Marketing for Seniors: Domain Name Research

By Phil Lancaster

December 15, 2023

affiliate marketing for seniors, internet marketing for seniors, make money online, online business for seniors, online success for seniors

Affiliate Marketing for Seniors

Domain Name Research

Domain Name Research

When you're new to using the Internet for professional purposes, you become aware of the extensive research and planning that takes place behind the scenes by those managing the websites you've been visiting for years.

One of the crucial aspects of being an online entrepreneur is establishing your own corner of the Internet. This virtual property remains under your control, giving you the authority to make decisions about your business operations.

Some online marketers rely on free third-party platforms, but this approach comes with risks. There have been instances where online entrepreneurs woke up to find their profiles and accounts suspended without notice.

Sometimes, there's no clear reason for these bans, leaving you with limited options (or none at all) to recover your content and online presence.

As a newcomer to purchasing a domain name, it's vital to grasp the process and make strategic choices to avoid wasting money and encountering future issues.

For general information about starting an online business (amongst other issues facing senior citizens, please pick up my free Anti-Aging Book Here.

Understanding Domain Names and Their Utility

Domain Name Selection

First and foremost, you need to grasp the technical concept of a domain name. It serves as a unique identifier for your virtual real estate, also known as your website. You can compose a combination of letters and numbers, potentially including dashes or underscores, to create a web URL that exclusively belongs to you.

When you register a domain name, it consists of two parts: the top-level domain (TLD) and the second-level domain (SLD). The SLD is the main part of the domain name, while the TLD follows the dot.

For example, the most common TLD is .com, but there are other extensions like .net, .org, .edu, and more. The best advice for selecting a TLD is to opt for a .com extension, as it's the most memorable and often typed in automatically by users, even if your actual web URL has a .net or .org extension. You want to avoid others diverting your hard-earned traffic by choosing a different extension.

.com originally indicated that the website was commercial, .org that it was a charitable non-profit, .net and .info that it was general information, but these distinctions are now blurred. There has also been a proliferation of new TLDs (hundreds of them) but one of the effects of these has been to make .com ever more valuable.

If your desired domain name isn't available with a .com extension, it's better to brainstorm a new name rather than settling for a different extension.

Domain names have various uses. The most common is creating a website, whether it's for a blog, e-commerce, information dissemination, or other purposes.

Some people purchase domains to redirect them to a more established website they own. This redirecting strategy helps funnel traffic to their primary URL.

If you've been building your brand online but don't have a website yet, registering your own domain ensures that no one else can claim your brand's website name.

Many online entrepreneurs register their own name as a .com URL. Others choose a combination of keywords or a memorable phrase related to their niche.

Selecting Where to Purchase Your Domain Names

Domain Name Registrar

Now that you understand what a domain name is, you must decide where to buy it. This decision is more important than you might think, as different domain registrars have distinct advantages and disadvantages.

So, how do you make the right choice? Price is one consideration. Each registrar has different pricing, and as a new buyer, you can often find coupon codes to save money on your first domain purchase.

For example, a quick Google search for " coupon" can usually lead to a coupon code allowing you to purchase your first domain for as little as $0.99 for the first year. Saving around $17 can be valuable when you're on a budget as a novice marketer, allowing you to allocate those funds to other tools or courses.

However, it's essential to also consider the future costs associated with your domain. Be sure to read the fine print regarding the registrar's billing process. You'll have the option to auto-renew your domain or manually renew it when the time comes.

The system may also prompt you to make your domain private, protecting your personal information. While many opt for this extra layer of security, it's not mandatory.

Ease of managing your domain names on the registrar's website is another factor to consider. Look for user-friendly dashboards and readily available support resources to guide you through the process.

Ensure that the registrar offers 24-hour customer support options in case your domain is compromised or you encounter other issues.

You may or may not want to purchase your domain and hosting from the same provider. Some caution against combining the two, citing cases where domains were held hostage. Separating them can mitigate risks, but others prefer the convenience and potential cost savings of having everything in one place, with the caveat that technical issues could affect access to your domain.

I use Namecheap (click on the link to check them out) as my preferred registrar. It is a well-regarded registrar, praised for its affordability and user-friendly system. Google has also entered the domain business with Domains.Google, offering competitive pricing and service quality. Numerous other options, including BlueHost and, exist. Additionally, you can find online tools and services to check domain availability and brainstorm alternative options that suit your needs.

Domain Name Selection Requires Niche Research

Affiliate Marketing Niche Research

With a grasp of what a domain name is and where to buy it, it's time to brainstorm the right domain name for your business.

One key principle is to keep the domain name as short as possible, preferably under three words. Shorter names are less prone to typos when users type them.

Some newcomers may consider outdated advice, such as using hyphens or misspellings when the unhyphenated domain is unavailable. In today's context, such tactics are unnecessary. Take the time to brainstorm multiple options before making a final decision.

Begin with niche research. Whether your niche is health, pets, survival, finances, or any other topic, aim for a domain name that aligns with your brand and appeals to your target audience.

Ideally, your domain name should be memorable to your customers. Avoid registering a domain that closely resembles a competitor's to avoid traffic siphoning and potential legal issues. Your domain should be unique and reflect the niche and content you intend to publish so that users immediately understand its purpose.

Keyword research can also help. Incorporate keywords and phrases into your domain name to enhance its relevance for both human visitors and search engine bots. Avoid overly vague or cryptic domain names, as users are more likely to click on links they trust to deliver valuable content.

While you should take your time in the selection process, once you settle on a name, register the domain promptly to secure your brand.

Avoid Domain Names That Could Lead to Trouble

When registering a domain name, exercise caution to prevent potential issues down the road. Don't register a domain that conflicts with a trademark, as it can lead to ethical and legal problems. Companies protect their trademarks vigorously, and using a trademarked term in your domain can result in swift action to shut down your website.

For example, attempting to register a domain with "Disney" in it when operating in the travel niche can result in immediate repercussions when Disney's legal team discovers it. Research the domain URL to ensure it doesn't violate any trademarks by using online tools to check for conflicts.

Another issue to be aware of is purchasing a domain with a questionable history. Even if you plan to create a brand-new website, a domain's previous use for spam or other unsavory purposes can impact your email deliverability and search engine rankings. Tools like the Wayback Machine can help you investigate a domain's history.

Be Cautious About Add-Ons and Extras

After identifying an available, clean domain name, you'll proceed with the purchase process. For newcomers, this step can be confusing, as registrars often try to upsell various features and add-ons, significantly increasing the overall cost.

It's essential to remember that you don't need all of these extras. Registrars may present them as necessary, but in reality, you can stick just to purchasing the domain itself.

Registrars may also encourage you to register multiple years upfront, but as a beginner, it's advisable to start with a one-year registration to gauge your commitment to the domain.

Common add-ons include email addresses, privacy protection, additional domain extensions (e.g., .net, .org), website builders, SEO tools, online store builders, SSL security certificates, and various security features.

For email addresses, you can set up domain-based emails through your hosting account or use free alternatives. Privacy protection may be available for free (it is with Namecheap), so check for that option. Extra domain extensions are often unnecessary; sticking with a .com domain is typically sufficient.

Website builders can be bypassed by using free content management systems like WordPress. SEO tools may have free or more affordable alternatives online. Online store builders can be considered, but explore other options before committing.

SSL security certificates may or may not be included for free, so compare costs across registrars. SSL is usually provided for free by your web host. Other security features, such as firewalls or malware protection, can be added later if needed.

The key takeaway is that as a newcomer, you can initially limit your purchase to the domain name itself. You can revisit and add extra features when you're more experienced or when you see a genuine need.

Monetizing Your Selected Domain Name

Financial Security for Seniors Affiliate Marketing

Once you've purchased your domain name, it's time to consider how to generate a return on your investment. There are various ways to monetize a domain name:

  1. Website Creation: Building a website on your domain and sharing valuable content can lead to monetization opportunities. You can incorporate Google AdSense ads, collaborate with brands for ad placements, engage in affiliate marketing, sell products or services, and more.
  2. Affiliate Marketing: Create content that recommends products or services related to your niche. Earn commissions when visitors click through your affiliate links and make purchases.
  3. Product and Service Sales: Utilize your domain to sell digital or physical products, such as ebooks, courses, merchandise, or consulting services.
  4. Ad Space Rental: If your domain attracts traffic, consider renting ad space to other businesses looking to advertise on your site.
  5. Domain Flipping: If you don't intend to use the domain long-term, you can flip it. This involves selling the domain, potentially with or without a website, to interested buyers. Some domain flippers build websites to increase a domain's value before selling it.

Your Domain Name Should Have a Purpose

Navigating the domain ownership process may seem daunting as a novice, but over time, you'll want to avoid becoming a domain hoarder. As you gain experience, you'll become proficient at finding the perfect domains, each with its potential for future use or resale.

Phil Lancaster

About the author

Phil is a septuagenarian who believes in an enjoyable, healthy lifestyle through exercise and healthy eating. His website is all about helping others to look and feel younger.

The Aging Slowdown website covers diet, exercise, skin care, sexual health, your immune system. stress relief and better sleep. For those moving into retirement and concerned about income and lifestyle, there's an entire section devoted to creating an online business at any age.

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  1. Hey I think that there is a lot of good domain names out there for everybody still. I don’t think it’s too hard of a task to find a good one. Just consider what your niche is about and come up with something catchy. Like you mentioned you want to be careful about trademarks. But in the end the domain is not a super important thing as much as it is your content that Google cares about. Have a good one.

    1. You sometimes need to think outside the box to come up with a relevant domain name, but it’s worth the effort.

      But as you say, it’s the content that’s most important. Its keywords will be how visitors find you. But when they do, the domain name they see needs to be relevant. That’s a matter of trust.

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